When the free market comes into play it's called spec work. When through-the-roof fees need to be justified it's called pitching. I love design but the hypocris

When the free market comes into play it's called spec work. When through-the-roof fees need to be justified it's called pitching. I love design but the hypocrisy in the game is amazing sometimes. AIGA even have a position on it. http://www.aiga.org/content.cfm/position-spec-work http://www.aiga.org/content.cfm/position-spec-work