5 ms·
Any brand wants potential customers And social networks have hundreds of millions of them Do you think Coca Cola cares if KKK members drink it and bottles of
by asjw 6y ago
Any brand wants potential customers
And social networks have hundreds of millions of them
Do you think Coca Cola cares if KKK members drink it and bottles of Coke are shown in pictures of their rallies?
Brand awareness is more important to them
Starbucks cups with name spelled wrong are the perfect example: people think they are funny and post the picture of the cup with the Starbucks logo making the brand more popular
So what seem an honest mistake is actually a well thought brand awareness campaign
- secondcoming 6y agoYou're right, Coca Cola does not care if KKK members drink their product; a sale is a sale. They most certainly do care about being seen to be actively targeting the KKK audience.
- chinesempire 6y agoI wouldn't be so sure about it. https://creativeloafing.com/content-219258-Activists-block-Stone-Mountain-carving-to-protest-CocaCola-sponsorship-of-state-park https://creativeloafing.com/content-219258-Activists-block-S... https://www.nytimes.com/2013/01/29/opinion/when-jim-crow-drank-coke.html https://www.nytimes.com/2013/01/29/opinion/when-jim-crow-dra... https://medium.com/@FrankCastro/she-doesnt-look-american-coca-cola-re-branding-white-supremacy-americawakiewakie-213b3c038633 https://medium.com/@FrankCastro/she-doesnt-look-american-coc...