Direct mail is to FB ads what chariots are to a Ferrari. You can pay facebook to target any of 1.7 Billion people with 0 research on your end. You can automate

Direct mail is to FB ads what chariots are to a Ferrari. You can pay facebook to target any of 1.7 Billion people with 0 research on your end. You can automate a campaign for reach/effectiveness. Your budget can be whatever you want it to be. You can get instant feedback and adjust accordingly. FB adds are expensive because people click on them. They click on them because they are useful. They are also minimally intrusive: just scroll past, no click to close, no have to watch, no site ruining banners. I for one, actually like FB ads: they show things I may want or need, often with a discount or some other benefit.