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>> but increasingly [not] having a facebook account is not an option. but so is the case for google maps, gmail, linkedin, twitter, uber and a zillion other se

>> but increasingly [not] having a facebook account is not an option. but so is the case for google maps, gmail, linkedin, twitter, uber and a zillion other services. Facebook is just like any other web service at the end of the day. >> FB's customers are the advertisers. Even if that's true for arguments sake, I don't see how FB becomes a "monopoly" in that case. There are potentially large # of advertisers buying advertising space from potentially large # of website owners. How does FB have a monopoly on advertiser spending?

beagle3 6y ago
> but so is the case for google maps, gmail, linkedin, twitter, uber and a zillion other services. Facebook is just like any other web service at the end of the day. Google Maps, Twitter and a zillion other services give me service without requiring an account, so it definitely is an option (I don't have a twitter account; I do have an old gmail account but I use Saerch, Maps and Youtube logged out and have for ~20 years). I can hail taxis -- in fact, I'm now staying in a country where Uber is a regulated taxi, and there's no advantage (cost or otherwise) to using an Uber. Linkedin is trying to force an account on me, but they haven't reached saturation anywhere that it impairs me that I don't have one. Facebook events, however, and WhatsApp/Messenger, have become in my experience (and most people's by all account) the sole distribution point of a lot of timely and important information e.g. about kids school activities. So it's not just "another website". > There are potentially large # of advertisers buying advertising space from potentially large # of website owners. How does FB have a monopoly on advertiser spending? FB and Google have a duopoly due to user reach. It's really as simple as that. It's not illegal to have a monopoly, mind you, and some monopolies are "natural" (e.g., Google's search has classic[0] network effect, yet everyone I know who switched off it came back due to quality issues). But once you do have a monopoly, some generally acceptable actions become illegal. [0] The fact that Google's users give feedback to Google about the result quality (by virtue of notifying Google which link was actually selected) is a weak network effect - but it only makes the network value linear in the number of users, whereas FB has more of a metcalfe square-of-number-of-users value.

beagle3 6y ago

> but so is the case for google maps, gmail, linkedin, twitter, uber and a zillion other services. Facebook is just like any other web service at the end of the day. Google Maps, Twitter and a zillion other services give me service without requiring an account, so it definitely is an option (I don't have a twitter account; I do have an old gmail account but I use Saerch, Maps and Youtube logged out and have for ~20 years). I can hail taxis -- in fact, I'm now staying in a country where Uber is a regulated taxi, and there's no advantage (cost or otherwise) to using an Uber. Linkedin is trying to force an account on me, but they haven't reached saturation anywhere that it impairs me that I don't have one. Facebook events, however, and WhatsApp/Messenger, have become in my experience (and most people's by all account) the sole distribution point of a lot of timely and important information e.g. about kids school activities. So it's not just "another website". > There are potentially large # of advertisers buying advertising space from potentially large # of website owners. How does FB have a monopoly on advertiser spending? FB and Google have a duopoly due to user reach. It's really as simple as that. It's not illegal to have a monopoly, mind you, and some monopolies are "natural" (e.g., Google's search has classic[0] network effect, yet everyone I know who switched off it came back due to quality issues). But once you do have a monopoly, some generally acceptable actions become illegal. [0] The fact that Google's users give feedback to Google about the result quality (by virtue of notifying Google which link was actually selected) is a weak network effect - but it only makes the network value linear in the number of users, whereas FB has more of a metcalfe square-of-number-of-users value.