In every company, no matter how obscene the margins they're making on a given product, there is someone arguing that those margins could be even larger if they

In every company, no matter how obscene the margins they're making on a given product, there is someone arguing that those margins could be even larger if they just cut a few corners. Eventually someone listens to that person, and decades of painstakingly built-up brand value gets thrown out the window in order to bring home six nickels tomorrow instead of five.