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We think it was because of the economic crisis. The restaurant sector was hit pretty hard and that probably caused a lot of companies to stop advertising. The
by tomeric 16y ago
We think it was because of the economic crisis. The restaurant sector was hit pretty hard and that probably caused a lot of companies to stop advertising.
The revenue is now back to it's old levels, but it stayed that way for 6-7 months.
We started a program that allowed restaurants to advertise directly with us. Made it very easy to try by not having any contracts and being a lot cheaper than our competitors. We got someone to do sales on a commission-only basis. He was so good (~ 70% of the restaurants he calls become a customer) that he is now a partner.
We also added affiliate links to sites where you can order food online, make reservations, etc.