8 ms·
I wasn't aware press releases could include a script for a presenter. Is this really common? What is the industry name for these packages?
by shockinglytrue 6y ago
I wasn't aware press releases could include a script for a presenter. Is this really common? What is the industry name for these packages?
- jimbob45 6y ago"Slow news day"
- a3n 6y ago"No one left in the newsroom."
- parliament32 6y ago"Copy/paste"?
- runawaybottle 6y ago“Controlling the narrative”
- testbot123 6y agoThey're called "video news releases" (VNRs): https://en.wikipedia.org/wiki/Video_news_release https://en.wikipedia.org/wiki/Video_news_release.
- shockinglytrue 6y agoThanks for this. I'm absolutely in shock this process is so industrialized, and that it has apparently managed to survive so long, and even through fake news being a huge topic in US politics
- Spivak 6y agoI would guess because there’s no real coercion in it. A company has every interest to make it as easy as possible to news outlets to run the story and to so they write the whole thing and leave it to the journalists if they want to do anything else with it. Some - many - are lazy and just publish it verbatim.
- a_t48 6y agohttps://mms.businesswire.com/media/20200521005268/en/793115/1/Amazon+Safety+VNR+script.pdf?download=1 https://mms.businesswire.com/media/20200521005268/en/793115/... It apparently can.