6 ms·
Cheap clothing has been taken to a whole new level where the quality at some of the mall stores is really terrible and the prices aren't realistic in comparison
by noitsnot 6y ago
Cheap clothing has been taken to a whole new level where the quality at some of the mall stores is really terrible and the prices aren't realistic in comparison.
- ethbro 6y agoI think the biggest difference has been increased discoverability. The point of NM et al. was that they currated what you could not obtain yourself (outside of a private buyer's agent and/or flight to NYC). With the internet... suddenly manufacturers could efficiently sell direct to consumer. Or at worse, via something like Huckberry that has far lower overhead. The value proposition of brick and mortar curration evaporated, and the only thing that kept them going was generational intertia and loyalty. And the problem with an aging customer base is eventually they age... terminally. Financial games and leverage may have exacerbated things, but you can only shrink for so long.