He also has a really good TED talk - http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code.html http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_cod

He also has a really good TED talk - http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code.html http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code.... He talks about how people's moral standards and decisions are influenced by the environment they are put in.