4 ms·

And that's because users broadly don't prioritize security + privacy.

by sandov 6y ago

ssss11 6y ago
I think users have no idea what’s involved in software development, but that they expect any company takes care of the important things in order to bring a product to market.. that includes security and privacy. the “users don’t care” argument, i believe, is a cop out to make ourselves feel good.
- bisby 6y ago
  I would agree with you, except the number of people still using facebook after cambridge analytica kinda proves that people don't actually care, even the ones that say they do.
  - wpietri 6y ago
    I think, "Don't actually care" is pretty different than, "aren't convinced enough by an apparent one-time issue to cut off a lot of relationships".
    - MattGaiser 6y ago
      If a massive privacy breach that potentially shaped history is not sufficient and all the follow up stories on it were not sufficient, customers have basically decided that they practically don't care for the purpose of conducting business operations.
      - wpietri 6y ago
        What percentage of the general public do you imagine could give a coherent summary of Cambridge Analytica scandal? I'd be amazed if it were as high as 5%. I get that a lot of people here know about it. But it had no direct impact on most users. It's not surprising that they don't understand this any better than a host of other subtle but important things. People can't all devote time and energy to everything that's important. It's too big a world. We shouldn't conclude that those things don't matter to them. Our current emergency is a fine example: until a pandemic happened, few knew enough to worry about it. But that doesn't mean we were indifferent to the outcome.
        MattGaiser 6y ago
        > People can't all devote time and energy to everything that's important. Well if the users can't spend any time on it, it isn't sufficiently important for the business to care about it as the users will be briefly miffed and then go on to what they consider important. User unhappiness matters only so far as it changes behavior.
        wpietri 6y ago
        That's just not the only way things change. Look, for example, at the establishment of the FDA: https://en.wikipedia.org/wiki/Pure_Food_and_Drug_Act https://en.wikipedia.org/wiki/Pure_Food_and_Drug_Act Industrial food companies were taking significant liberties with food quality and safety. And it was apparently fine! People appeared not to care. Then Upton Sinclair's book The Jungle happened to catch the popular imagination, leading to a wave of outrage and investigations. People still "didn't care" in the sense of, say, not buying industrially produced food. But they did very much care, leading to a regulatory regime that has lasted more than a century.
- MattGaiser 6y ago
  > but that they expect any company takes care of the important things in order to bring a product to market. They show that expectation by withholding their money or not using the product when something bad happens. I don't see them doing much of that when companies have data breaches.
- threatofrain 6y ago
  There already are companies that advertise privacy as an edge, but either they are sexy enough for consumers or they aren't. DuckDuckGo isn't sexy. Firefox isn't sexy. Linux-based desktops aren't sexy. If these things caught the sparkle in customer's eyes, we'd all know it by now.
  - keiferski 6y ago
    I think this is an important point. Startups trying to make privacy ‘cool’ need to pay more attention to branding. While I love DDG, the name and the whole flavor of their site will necessarily limit their reach to technical people. In terms of popular media, I thought Mr. Robot did a pretty good job of making privacy/security tech seem sexy, even if the main character is usually bypassing it. Here’s a good example: https://youtu.be/i9CBKGLVCME https://youtu.be/i9CBKGLVCME
- wpietri 6y ago
  Agreed. There's just no way consumers can be expected to usefully verify things like privacy. In the real world, "it should just work" expectations get baked into things like building codes, the Uniform Commercial Code, commoditization rules, and food safety standards. If we don't come up with something like that as an industry, eventually somebody else is going to do it for us. And we won't like that one bit.
  - justaguy88 6y ago
    I agree, at some point we're going to get regulated into a painful place
- vecter 6y ago
  > the “users don’t care” argument, i believe, is a cop out to make ourselves feel good. Strongly disagree. It's just the simple reality that most users don't care about security. The vast majority of potential consumers in the world don't choose digital products based on security. I always see this security angle touted on Hacker News, but I'm quite frankly shocked that people here don't have the self-awareness to realize that we live in an uber-tech geek's echo chamber. Have you ever met an "average" Facebook user? They really, truly, do not understand or care about security. I'm very confident that even if you sat one down and walked them through all of the implications of what poor security even means, they would walk away and not change their behavior whatsoever.
  - canada_dry 6y ago
    The whole "users don't care" is really ignoring consumer's cognitive dissonance on security. Adopting the stance that "vast majority of potential consumers in the world don't choose digital products based on security" time-and-time again bites organizations in the ass when there's a breach.
    - MattGaiser 6y ago
      > time-and-time again bites organizations in the ass when there's a breach. The bite isn't very hard though. The largest data breach of the 21st century in terms of users was Adobe and it cost them just 2 million in legal. The only painful data breach I can think of financially has been Equifax. Everyone else just sent out a "reset your password" email, paid for a couple lawyers and PR people, and went on with their companies. Can you name a company killed by a data breach? I can't think of one.
- asiachick 6y ago
  I believe users won't care until it's common for there to be repercussions from not caring. If not caring means my odds of having my savings account stolen are %20 a year then people would start caring. As it is there are few directly attributable repercussions. Just vague worries about future problems. As it is what are the odds of any one user running into issues because of lack of security and privacy? It seems fairly low. It seems like an opportunity for Apple (assuming they're actually better) to run some scare ads (99% of people scammed via there computer were running Windows/Android) if that's true. If it was true a good ad campaign could get people to care? For internet stuff how about 98% of the people who got their bank accounts hacked were hacked by leaks of data on Facebook. (probably not true and not provable) Maybe we need some security insurance who will then audit software and only insure customers that use certified software? They'd have an incentive for their audits to be good because they pay out if it turns out the software is not secure And if their market was big enough then software creators would want to be certified. It's even possible some standard sandboxes could help make it easy to certify. Add this sandbox to your app and you're certified? Maybe some OSes that already have sandboxes would automatically get certified but server side you'd need audits? Just throwing out ideas.
harikb 6y ago
Users do care, but they tend to guess the quality of the entire product, including security, from the slick look of the product or marketing pages with fancy words. In reality, all of these are hard to verify even for tech savvy users. Amazon/MS/Google should do a better job of making it hard to leave things unprotected. They are no longer a new service and no longer have the excuse of having to avoid friction.
ashtonkem 6y ago
I think users care, given the outrage when leaks or “creepy” ads occur. But the problem is that users have an impossible time reasonably evaluating apps for security and privacy, so there’s very little market incentive for app makers to make secure and private apps.
taneq 6y ago
> users broadly don't prioritize security + privacy Users broadly have no way of analyzing security + privacy. Even most software developers don't have the time or expertise to reverse engineer and analyze even one app, let alone every release of every app they use. They just have to take it on trust. For things like cars we have mandatory standards for vehicle design, crash testing requirements, fuel efficiency and emissions standards etc. to try and make sure that people can expect a certain level of performance and safety. For software there's nothing like that.
- kds3 6y ago
  > For things like cars we have mandatory standards for ... For software there's nothing like that. There are GDPR laws which require developers to take care of security + privacy of user's personal data.

And that's because users broadly don't prioritize security + privacy.

by sandov 6y ago

And that's because users broadly don't prioritize security + privacy.

I think users have no idea what’s involved in software development, but that they expect any company takes care of the important things in order to bring a product to market.. that includes security and privacy. the “users don’t care” argument, i believe, is a cop out to make ourselves feel good.

bisby 6y ago
I would agree with you, except the number of people still using facebook after cambridge analytica kinda proves that people don't actually care, even the ones that say they do.
- wpietri 6y ago
  I think, "Don't actually care" is pretty different than, "aren't convinced enough by an apparent one-time issue to cut off a lot of relationships".
  - MattGaiser 6y ago
    If a massive privacy breach that potentially shaped history is not sufficient and all the follow up stories on it were not sufficient, customers have basically decided that they practically don't care for the purpose of conducting business operations.
    - wpietri 6y ago
      What percentage of the general public do you imagine could give a coherent summary of Cambridge Analytica scandal? I'd be amazed if it were as high as 5%. I get that a lot of people here know about it. But it had no direct impact on most users. It's not surprising that they don't understand this any better than a host of other subtle but important things. People can't all devote time and energy to everything that's important. It's too big a world. We shouldn't conclude that those things don't matter to them. Our current emergency is a fine example: until a pandemic happened, few knew enough to worry about it. But that doesn't mean we were indifferent to the outcome.
      - MattGaiser 6y ago
        > People can't all devote time and energy to everything that's important. Well if the users can't spend any time on it, it isn't sufficiently important for the business to care about it as the users will be briefly miffed and then go on to what they consider important. User unhappiness matters only so far as it changes behavior.
        wpietri 6y ago
        That's just not the only way things change. Look, for example, at the establishment of the FDA: https://en.wikipedia.org/wiki/Pure_Food_and_Drug_Act https://en.wikipedia.org/wiki/Pure_Food_and_Drug_Act Industrial food companies were taking significant liberties with food quality and safety. And it was apparently fine! People appeared not to care. Then Upton Sinclair's book The Jungle happened to catch the popular imagination, leading to a wave of outrage and investigations. People still "didn't care" in the sense of, say, not buying industrially produced food. But they did very much care, leading to a regulatory regime that has lasted more than a century.
MattGaiser 6y ago
> but that they expect any company takes care of the important things in order to bring a product to market. They show that expectation by withholding their money or not using the product when something bad happens. I don't see them doing much of that when companies have data breaches.
threatofrain 6y ago
There already are companies that advertise privacy as an edge, but either they are sexy enough for consumers or they aren't. DuckDuckGo isn't sexy. Firefox isn't sexy. Linux-based desktops aren't sexy. If these things caught the sparkle in customer's eyes, we'd all know it by now.
- keiferski 6y ago
  I think this is an important point. Startups trying to make privacy ‘cool’ need to pay more attention to branding. While I love DDG, the name and the whole flavor of their site will necessarily limit their reach to technical people. In terms of popular media, I thought Mr. Robot did a pretty good job of making privacy/security tech seem sexy, even if the main character is usually bypassing it. Here’s a good example: https://youtu.be/i9CBKGLVCME https://youtu.be/i9CBKGLVCME
wpietri 6y ago
Agreed. There's just no way consumers can be expected to usefully verify things like privacy. In the real world, "it should just work" expectations get baked into things like building codes, the Uniform Commercial Code, commoditization rules, and food safety standards. If we don't come up with something like that as an industry, eventually somebody else is going to do it for us. And we won't like that one bit.
- justaguy88 6y ago
  I agree, at some point we're going to get regulated into a painful place
vecter 6y ago
> the “users don’t care” argument, i believe, is a cop out to make ourselves feel good. Strongly disagree. It's just the simple reality that most users don't care about security. The vast majority of potential consumers in the world don't choose digital products based on security. I always see this security angle touted on Hacker News, but I'm quite frankly shocked that people here don't have the self-awareness to realize that we live in an uber-tech geek's echo chamber. Have you ever met an "average" Facebook user? They really, truly, do not understand or care about security. I'm very confident that even if you sat one down and walked them through all of the implications of what poor security even means, they would walk away and not change their behavior whatsoever.
- canada_dry 6y ago
  The whole "users don't care" is really ignoring consumer's cognitive dissonance on security. Adopting the stance that "vast majority of potential consumers in the world don't choose digital products based on security" time-and-time again bites organizations in the ass when there's a breach.
  - MattGaiser 6y ago
    > time-and-time again bites organizations in the ass when there's a breach. The bite isn't very hard though. The largest data breach of the 21st century in terms of users was Adobe and it cost them just 2 million in legal. The only painful data breach I can think of financially has been Equifax. Everyone else just sent out a "reset your password" email, paid for a couple lawyers and PR people, and went on with their companies. Can you name a company killed by a data breach? I can't think of one.
asiachick 6y ago
I believe users won't care until it's common for there to be repercussions from not caring. If not caring means my odds of having my savings account stolen are %20 a year then people would start caring. As it is there are few directly attributable repercussions. Just vague worries about future problems. As it is what are the odds of any one user running into issues because of lack of security and privacy? It seems fairly low. It seems like an opportunity for Apple (assuming they're actually better) to run some scare ads (99% of people scammed via there computer were running Windows/Android) if that's true. If it was true a good ad campaign could get people to care? For internet stuff how about 98% of the people who got their bank accounts hacked were hacked by leaks of data on Facebook. (probably not true and not provable) Maybe we need some security insurance who will then audit software and only insure customers that use certified software? They'd have an incentive for their audits to be good because they pay out if it turns out the software is not secure And if their market was big enough then software creators would want to be certified. It's even possible some standard sandboxes could help make it easy to certify. Add this sandbox to your app and you're certified? Maybe some OSes that already have sandboxes would automatically get certified but server side you'd need audits? Just throwing out ideas.

harikb 6y ago

Users do care, but they tend to guess the quality of the entire product, including security, from the slick look of the product or marketing pages with fancy words. In reality, all of these are hard to verify even for tech savvy users. Amazon/MS/Google should do a better job of making it hard to leave things unprotected. They are no longer a new service and no longer have the excuse of having to avoid friction.

ashtonkem 6y ago

I think users care, given the outrage when leaks or “creepy” ads occur. But the problem is that users have an impossible time reasonably evaluating apps for security and privacy, so there’s very little market incentive for app makers to make secure and private apps.

taneq 6y ago

> users broadly don't prioritize security + privacy Users broadly have no way of analyzing security + privacy. Even most software developers don't have the time or expertise to reverse engineer and analyze even one app, let alone every release of every app they use. They just have to take it on trust. For things like cars we have mandatory standards for vehicle design, crash testing requirements, fuel efficiency and emissions standards etc. to try and make sure that people can expect a certain level of performance and safety. For software there's nothing like that.

kds3 6y ago
> For things like cars we have mandatory standards for ... For software there's nothing like that. There are GDPR laws which require developers to take care of security + privacy of user's personal data.