Mini-ask HN: Why link to a techcruch article when you could just link to the startup's website? I'm not trying to be ornery, sincerely asking. I'm not interest

Mini-ask HN: Why link to a techcruch article when you could just link to the startup's website? I'm not trying to be ornery, sincerely asking. I'm not interested in reading a techcrunch article about a new startup. I'd rather go straight to the startup and look at it.