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I agree with the second part of your comment, but the opt in for adult websites was dropped over fears it wouldn't be effective. [1] [1] https://www.bbc.co.uk/

• jen20 6y ago
  Also, I don’t think this crosses people’s mind when they vote. The U.K. effectively once again has a two party system, and at the last two elections no real choice at all, given the complete lack of functioning opposition. Thinking wishfully perhaps, now the opposition has a reasonable leader again, politics should become about policy again.