7 ms·

Cult Live is a game in disguise

29 points by paramaggarwal 6y ago

akx 6y ago
Okay. Cure.fit/Cult.fit or whatever is the brand is apparently only available for India/UAE phone numbers. Great.
- jatins 6y ago
  Is number mandatory? Can you signup with email? Also they basically went from IRL centers to full live (they had limited live classes previously but nowhere near this scale, or with celeb instructors) in a matter of couple weeks. Great opportunity to go international with live, however not sure if this is something they can quickly build, or could have foreseen.
  - foobazzy 6y ago
    Well, correct me if I am wrong, but I would assume that it takes months of discussions and negotiations to get celebrities to do a training video in the exact format you want. You need directors, lighting, sound and then video editors to cut and place your timers etc (as seen on the app). And then no celebrity comes out willingly saying I want to do this. You have financial and legal discussions and what not. So, I really disagree with you saying that they did this in a matter of weeks. I do agree that the timing to release these couldn't have been any better.
    - jatins 6y ago
      If that was indeed the case with them, then they really had some foresight. Because this is the 4th week of lockdown here and they didn't have all these celeb classes before that. Also there isn't a lot of special lightning, direction going in some of those vids. Definitely seems like a non trivial amount of work, though.
  - akx 6y ago
    You'll still have to verify an India/UAE mobile number.
- harryf 6y ago
  Ah yes. Similar to that feeling we get reading "Sorry. This stream is not available in your region."
- foobazzy 6y ago
  Cure.fit seems to be the overarching brand name and Cult is the physical fitness part of it. And AFAIR, you could sign up with email. But then I would worry about copyrights and running a service in a country where they are not registered to do business. Or do not follow GDPR compliance or whatever.
def8cefe 6y ago
>Anyone who’s serious about being fit will not want to be seen playing a game to get fit. Sports?
- rk06 6y ago
  Sports have it reversed. The players work out so that they can play sports. While this is for people who want play games so that they become fit
  - def8cefe 6y ago
    For sports at a professional level you are correct. Most people (not professional athletes) play sports for a combination fitness and recreational activity. Sports are games that make you fit.
ubu7737 6y ago
These metaphors are so insulting I had to quit halfway through, and I was really trying to absorb the marketing.

29 points by paramaggarwal 6y ago

akx 6y ago

Okay. Cure.fit/Cult.fit or whatever is the brand is apparently only available for India/UAE phone numbers. Great.

jatins 6y ago
Is number mandatory? Can you signup with email? Also they basically went from IRL centers to full live (they had limited live classes previously but nowhere near this scale, or with celeb instructors) in a matter of couple weeks. Great opportunity to go international with live, however not sure if this is something they can quickly build, or could have foreseen.
- foobazzy 6y ago
  Well, correct me if I am wrong, but I would assume that it takes months of discussions and negotiations to get celebrities to do a training video in the exact format you want. You need directors, lighting, sound and then video editors to cut and place your timers etc (as seen on the app). And then no celebrity comes out willingly saying I want to do this. You have financial and legal discussions and what not. So, I really disagree with you saying that they did this in a matter of weeks. I do agree that the timing to release these couldn't have been any better.
  - jatins 6y ago
    If that was indeed the case with them, then they really had some foresight. Because this is the 4th week of lockdown here and they didn't have all these celeb classes before that. Also there isn't a lot of special lightning, direction going in some of those vids. Definitely seems like a non trivial amount of work, though.
- akx 6y ago
  You'll still have to verify an India/UAE mobile number.
harryf 6y ago
Ah yes. Similar to that feeling we get reading "Sorry. This stream is not available in your region."
foobazzy 6y ago
Cure.fit seems to be the overarching brand name and Cult is the physical fitness part of it. And AFAIR, you could sign up with email. But then I would worry about copyrights and running a service in a country where they are not registered to do business. Or do not follow GDPR compliance or whatever.

def8cefe 6y ago

>Anyone who’s serious about being fit will not want to be seen playing a game to get fit. Sports?

rk06 6y ago
Sports have it reversed. The players work out so that they can play sports. While this is for people who want play games so that they become fit
- def8cefe 6y ago
  For sports at a professional level you are correct. Most people (not professional athletes) play sports for a combination fitness and recreational activity. Sports are games that make you fit.

ubu7737 6y ago

These metaphors are so insulting I had to quit halfway through, and I was really trying to absorb the marketing.