I happen to search around for some marketing info about Inception and found this: http://articles.latimes.com/2010/jul/13/business/la-fi-ct-inception-20100713 h

I happen to search around for some marketing info about Inception and found this: http://articles.latimes.com/2010/jul/13/business/la-fi-ct-inception-20100713 http://articles.latimes.com/2010/jul/13/business/la-fi-ct-in... From LA Times, Warner gambles on an unproven commodity. Quoting the first line: "The studio and its partner have invested $160 million in 'Inception,' a film that is not a sequel, adapted from a comic book or inspired by a toy. They're hoping it follows the path of 'Matrix.'" I have a couple of points to make. 1) Inception is a great idea .i.e. similar to Matrix, for which the entire world fell at its feet. 2) But unlike Matrix, it's difficult to make a series out of Inception. 3) And last, Inception production cost was $160 million and Warner Bros spend the equivalent amount in marketing ($100+) So, even good films, those which are born out of new ideas, needs a good marketing plan. The only thing is that the studios should believe in the film!!