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I have helped Thrive Market, Shopbop and Skillshare with managing outreach with influencers and programs, would love to chat. rob@glohbal.com Few suggestions,
by glohbalrob 6y ago
I have helped Thrive Market, Shopbop and Skillshare with managing outreach with influencers and programs, would love to chat. rob@glohbal.com
Few suggestions, yes there will be strong initial push from influencer. Then need help in continuing to drive traffic after the initial boost.
I think most of the media narrative is too negative on influencers with few bad apples. 90% + of them have dedicated audience, close relationships, honest and overall pretty smart.
One example publisher is Kelly in the City. I know she drives sales from past projects I've done with her.
https://www.instagram.com/kellyinthecity/ https://www.instagram.com/kellyinthecity/
Plus shes using her platform to share the importance of staying at home right now with stories of nurses/DRs in the hospitals right now.
- madhuri_gb 6y agoThanks for the contact, will reach out. We would love to learn more about your experience. Kelly in the City is a great example.
- ankita_gb 6y agoCompletely agree with you! With their own brand of products,the content can be more organic rather than "salesy" which makes it easier for them to showcase these products on a much more frequent basis as compared to #ads. So they can continue to drive traffic to their store on an ongoing basis more easily. Also, every new product offering they add to their stores gives them a new reason to share content and send traffic.