That was the original push, but lots of manufacturers botched the implementation. For example, some would apply 3:2 pulldown to 60hz and then double it instead

That was the original push, but lots of manufacturers botched the implementation. For example, some would apply 3:2 pulldown to 60hz and then double it instead of 5:5 pulldown. Nowadays 240hz are all the rage making movies look like a cheap karaoke video.