A buyer might think they're buying your users, or your technology. In either case, the possibility that these things can become devalued if not further invest

A buyer might think they're buying your users, or your technology. In either case, the possibility that these things can become devalued if not further invested in might (wrongly) never enter the thinking. If you don't change anything, how could the value of a user or a technology depreciate? (This is obviously wrong, I'm just trying to paint a possible line of reasoning.)