6 ms·

What the hell... Yeah its flat but that's obviously not the problem, why would you eliminate the color black from your very famous blue black and white logo.

• spectramax 7y ago
  Yeah, that's the main problem. They got rid of black color ring surrounding the blue rotating propellers. That killed the logo.
  • jaxx75 7y ago
    It's actually a stylized Bavarian flag, the propeller story is a myth
    • leeoniya 7y ago
      huh, TIL
    • elsewhen 7y ago
      “Then, in 1942, BMW itself linked the propeller to its company symbol” [0] [0] https://www.bmw.com/en/automotive-life/bmw-logo-meaning-history1.html https://www.bmw.com/en/automotive-life/bmw-logo-meaning-hist...
      • tomtheelder 7y ago
        That article clearly says the propeller thing is a myth, and that BMW just did that once for a fun advertisement.
    • johannes1234321 7y ago
      The Bavarian flag is white-blue, BMW is blue-white ;)
• samsolomon 7y ago
  I agree. It seems like the obvious solution would have been to just remove the light gradient—and maybe the bevels.
  • xhroot 7y ago
    Maybe they should have gone with a slight tweak of the 1963 version https://cdn.bmwblog.com/wp-content/uploads/2020/03/BMW_logo_evolution.jpeg https://cdn.bmwblog.com/wp-content/uploads/2020/03/BMW_logo_... and scored retro-nostalgia points with the older crowd, too.
    • rootusrootus 7y ago
      Yikes. Putting it on the same page as the past logos just emphasizes how chintzy it looks.
  • DanTheManPR 7y ago
    I wonder why they didn't just revert to the 1963 logo. A lot of mid-century logo designs seem to actually express the flat minimalism that is currently fashionable.