"I think the smartest guys are those who do not get much news coverage, make decent money silently without growing too big, and not being too small" no spread

"I think the smartest guys are those who do not get much news coverage, make decent money silently without growing too big, and not being too small" no spread news about the site, lots of money, small userbase --- is this even possible??? if yes, please give an example of a working site.