There are a lot of interesting case studies I remember reading about logos about 15-20 years ago, where the big thing was dropping the company name from the log

There are a lot of interesting case studies I remember reading about logos about 15-20 years ago, where the big thing was dropping the company name from the logo and using the logo image only. A couple of the examples I recall are target, Starbucks and maybe McDonald's. A lot of this was justified on "globalism", to your point, where the logo conveyed the brand universally unlike a company name or tag line. One thing to be aware of with both names and logos, is potentially what the name/logo may mean in other places throughout the world.