If you do Costco, and you surf, then you have inevitably come across the "Wavestorm" surfboard. The original article brings up the trust consumers place in the

If you do Costco, and you surf, then you have inevitably come across the "Wavestorm" surfboard. The original article brings up the trust consumers place in the products Costco decides to sell, and the Wavestorm is a fun example of one such Costco cult. https://www.newyorker.com/sports/sporting-scene/the-cult-of-the-costco-surfboard https://www.newyorker.com/sports/sporting-scene/the-cult-of-... I hear their Vodka is really great too.