> guiding principle that cuts across all aspects of an organization's basic deliverables, As lovely as a thought this might be I have never seen a company that

> guiding principle that cuts across all aspects of an organization's basic deliverables, As lovely as a thought this might be I have never seen a company that actually used it as anything other than a marketing tool. Maybe a charity (and not even all of them). At best they'll try to when the company's first founded before it gets swept away in a tide of shareholders and market strategies.