Exactly this. The point of most on/off page SEO things like meta tags and link building is to help Google understand what needs your website can satisfy. If y

Exactly this. The point of most on/off page SEO things like meta tags and link building is to help Google understand what needs your website can satisfy. If your content solves problems effectively, and Google understands how to connect you to the people who have those problems, that's when things work.