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Podcasts are maturing and is starting to be seen as a serious alternative for advertisers, and thus becoming a real source of income for professional podcasters

Podcasts are maturing and is starting to be seen as a serious alternative for advertisers, and thus becoming a real source of income for professional podcasters. Companies like Acast[0] and Midroll have tech to dynamically insert targeted ads right into the audio stream while playing. So two people listening to the same podcast will get different ads. [0] https://acast.com https://acast.com

badatcomputer 7y ago
As Adam Curry looks on with sad puppy dog eyes
apotatopot 7y ago
Amazing technology. We use Anchor, which does the same thing. I'm wondering if this is going to lead to censorship of content creators in the same way it has on youtube. I suppose if you get in right now and grow a ton, maybe that won't impact a creator, but idk. I imagine more companies making podcasts that seem like they're home-grown, regular ol' people, like what was done with the music industry. Maybe that's something that people are already used to, though and companies won't have to hide it. Def lots of pro level podcasts have popped up to compete w/ us little folk. It'll be interesting to see what happens.
MS90 7y ago
It is interesting (I don't know if that's the right word, but I can't think of another) to see how podcasts have become such a target for advertising. I remember when I first listened to podcasts in like 2008 I'd pretty rarely hear an ad, and when I did it was usually some gimmicky product from a company no one had ever heard of. But nowadays I can't think of any podcasts that I listen to that don't have ads, save for Hardcore History, and it's frequently an ad for a big company or service like Door Dash, Turbo Tax, etc. I know he's an outlier due to the enormity of his podcast, but it's been said[1] that Joe Rogan now makes $75,000 per episode That's a long way from his early days of being sponsored by the Fleshlight. [1] https://www.cheatsheet.com/entertainment/joe-rogan-how-much-money-does-he-make-per-episode-on-his-podcast.html/ https://www.cheatsheet.com/entertainment/joe-rogan-how-much-...

badatcomputer 7y ago

As Adam Curry looks on with sad puppy dog eyes

apotatopot 7y ago

Amazing technology. We use Anchor, which does the same thing. I'm wondering if this is going to lead to censorship of content creators in the same way it has on youtube. I suppose if you get in right now and grow a ton, maybe that won't impact a creator, but idk. I imagine more companies making podcasts that seem like they're home-grown, regular ol' people, like what was done with the music industry. Maybe that's something that people are already used to, though and companies won't have to hide it. Def lots of pro level podcasts have popped up to compete w/ us little folk. It'll be interesting to see what happens.

MS90 7y ago

It is interesting (I don't know if that's the right word, but I can't think of another) to see how podcasts have become such a target for advertising. I remember when I first listened to podcasts in like 2008 I'd pretty rarely hear an ad, and when I did it was usually some gimmicky product from a company no one had ever heard of. But nowadays I can't think of any podcasts that I listen to that don't have ads, save for Hardcore History, and it's frequently an ad for a big company or service like Door Dash, Turbo Tax, etc. I know he's an outlier due to the enormity of his podcast, but it's been said[1] that Joe Rogan now makes $75,000 per episode That's a long way from his early days of being sponsored by the Fleshlight. [1] https://www.cheatsheet.com/entertainment/joe-rogan-how-much-money-does-he-make-per-episode-on-his-podcast.html/ https://www.cheatsheet.com/entertainment/joe-rogan-how-much-...