Ads have gotten to the point I'm once again getting the feeling I'm on IE with 80% of the page blocked by toolbars. But this time it's ads and video's blocking

Ads have gotten to the point I'm once again getting the feeling I'm on IE with 80% of the page blocked by toolbars. But this time it's ads and video's blocking any content I want to consume. Blockers are a valuable thing to simply be able to read or watch anything on most sites now a days. I also happily pay for proper media, but not when you complicate this by blocking parts of this action with ads to begin with.