I run a b&m store and this is common behavior. A store re-arranges an existing product so that it looks a little different, puts it up as a premium product with

I run a b&m store and this is common behavior. A store re-arranges an existing product so that it looks a little different, puts it up as a premium product with a very high price and for limited-time only, then offers that item, and only that item, for a Groupon.