I like the idea, low friction for people that want to help a cause. My concern is getting people engaged when they land on the page. The graphic on the home pag

I like the idea, low friction for people that want to help a cause. My concern is getting people engaged when they land on the page. The graphic on the home page doesn't really tell me enough in just a glance. It's relatively small and hard to read. Very cool concept though. Watched an ad to help buy new schoolbooks for some kid in NY ;)