> Side question - won't it be more profitable to sell some and keep some for potential future profits, so the overall risk is lower but you still profit potent

> Side question - won't it be more profitable to sell some and keep some for potential future profits, so the overall risk is lower but you still profit potentially? Selling all your stock comp immediately is more about diversification of risk. If rsus are a nontrivial aspect of your comp, then you're already extremely exposed to risk in your company's stock price stock price (if it tanks take a big pay cut and they might even lose their job).