People are not optimal machines. Instead, they make decisions based upon narratives. An inferior product can win based upon a superior narrative or because it w

People are not optimal machines. Instead, they make decisions based upon narratives. An inferior product can win based upon a superior narrative or because it was seen more often and recently than a competitor's product. Generally, a consumer is only looking for one or two features to match their needs. Producing a very simple product with fewer features to match the needs of a key segment is a great way to start building an audience. If people complain about missing features, it's a good sign that they have some interest in using your product.