I'm under the impression that massive investment in DRM is more of a way to satisfy tech and (pirate) culture-illiterate humans while making deals for content.

I'm under the impression that massive investment in DRM is more of a way to satisfy tech and (pirate) culture-illiterate humans while making deals for content. Even Steam needed to nominally do something and Gaben's position on piracy/drm is very well-known.