Are they over priced? They're cheaper than Sennheiser or Bose at $159. They have a value-prop of having their own, better, wireless protocol that works flawless

Are they over priced? They're cheaper than Sennheiser or Bose at $159. They have a value-prop of having their own, better, wireless protocol that works flawlessly with iOS. And people seem to like the form factor.