6 ms·

I'm surprised they didn't list testing the effectiveness of advertising as a use case.

• ALittleLight 7y ago
  They did discuss the case of an alarm becoming more insistent if a pilot didn't notice it. I think it's a small hop from that to "We will only charge you for the ads that people notice in our ad supported VR game" type stuff. I assume you could also use this for ad targeting if you could get people to watch the right content with their brain reading VR helmets on. "This person focused a bit more on the Cadillac driving through the screen than is typical. Let's show them a Cadillac ad."
  • reportgunner 7y ago
    > use this for ad targeting if you could get people to watch the right content with their brain This sounds really wrong.
  • nexuist 7y ago
    >I assume you could also use this for ad targeting You could also use this for ad blocking, replacing ads in your vision with cute images of animals :)
  • mr__y 7y ago
    Wouldn't this make a literal tinfoil hat effective ad-blocker or at least an actual privacy enhancement?