Better Place was an early attempt at this strategy that ended in disaster, though I don't think you can attribute it to the underlying strategy. Here's a post-m

Better Place was an early attempt at this strategy that ended in disaster, though I don't think you can attribute it to the underlying strategy. Here's a post-mortem on the company https://www.fastcompany.com/3028159/a-broken-place-better-place https://www.fastcompany.com/3028159/a-broken-place-better-pl...