> If X is not done by this date we will lose Y dollars. That Y number is almost made up to make things more urgent. Sometimes it's real though. Clients might

> If X is not done by this date we will lose Y dollars. That Y number is almost made up to make things more urgent. Sometimes it's real though. Clients might have to make a vendor decision by the end of a quarter for example and want a bug to be fixed or a feature to be added before they sign. In other cases, there might be a huge event and ad campaign where you have a limited timeframe to make a good first impression on a lot of potential customers. Deadlines suck but in certain cases they're very necessary.