Only in some business models. You could brand yourself as the "one and done" dating site of you're really that good. Or, come up with a payment model that's m

Only in some business models. You could brand yourself as the "one and done" dating site of you're really that good. Or, come up with a payment model that's more like an a recruiter where you get paid when there's a match (assuming you can verify a successful relationship). It's challenging but I don't think the industry is doomed towards conflicting interests for users and match makers.