I've been thinking through the same problem recently, and while I don't have any good suggestions myself, I did find the following particularly helpful, perhaps

I've been thinking through the same problem recently, and while I don't have any good suggestions myself, I did find the following particularly helpful, perhaps you will too: http://blogs.balsamiq.com/product/2008/08/05/startup-marketing-advice-from-balsamiq-studios/ http://blogs.balsamiq.com/product/2008/08/05/startup-marketi... (hacker news discussion: http://news.ycombinator.com/item?id=267639 http://news.ycombinator.com/item?id=267639)