It definitely can, however I'm not optimistic about people's willingness to adopt it. From my anecdotal experience, the people who are grossed out by the though

It definitely can, however I'm not optimistic about people's willingness to adopt it. From my anecdotal experience, the people who are grossed out by the thought are really bothered by it. I see no way of converting those people to consumers/customers & thus leaving a large chunk of the market on the table.