5 ms·

Breaking News: Advertisers concerned feature is working as advertised.

• manigandham 7y ago
  Advertisers don't care and have never worried about this. It's the adtech supply chain, and the publishers who get paid that worry about the revenue and targeting.
  • jefftk 7y ago
    Depends on the advertiser! Big brand who mostly wants to reach everyone in a geographic area? Targeting doesn't matter. Retailer that wants to bring someone back in to complete a purchase? Without targeting they won't buy ads at all. (Disclosure: I work on ads at Google)
    • dannyw 7y ago
      You suggest this as if the majority of ad spending comes from small businesses trying to retarget their customers; when the vast, vast majority of ad spending comes from big brands; and your mom and pop business isn't running a sophisticated ad targeting campaign. Adtech is for the establishment.