6 ms·
The money's one thing, but my concern is that the same ad-fraud tech used to fake all those views can fake views to actual news sites (and influence coverage vi
by mlb_hn 7y ago
The money's one thing, but my concern is that the same ad-fraud tech used to fake all those views can fake views to actual news sites (and influence coverage via analytics). If it can beat Google and Amazon's fraud detection, how well would the news sites be able to detect that sort of attack?
I haven't had any luck getting BBC's numbers on their click-fraud detection rates ='( 3 FOI requests rejected due to security exceptions.