I think this dovetails nicely with Mark Suster's article from awhile back: http://www.bothsidesofthetable.com/2010/03/22/6-tips-to-building-relationships-with-j

I think this dovetails nicely with Mark Suster's article from awhile back: http://www.bothsidesofthetable.com/2010/03/22/6-tips-to-building-relationships-with-journalists/ http://www.bothsidesofthetable.com/2010/03/22/6-tips-to-buil... Basically, active engagement with journalists is key to getting the right press, especially in a competitive market.