I still don’t fully understand the mechanism behind it, but it blew my mind when I found out that you now get personalised advertising through live satellite TV

I still don’t fully understand the mechanism behind it, but it blew my mind when I found out that you now get personalised advertising through live satellite TV in the UK. https://www.sky.com/help/articles/tailored-advertising-with-sky-adsmart https://www.sky.com/help/articles/tailored-advertising-with-...