6 ms·
You can register a trademark for a generic term if it is tied to a very specific category. It is what allows "Apple" to be trademarked when related to computers
by n8henry 7y ago
You can register a trademark for a generic term if it is tied to a very specific category. It is what allows "Apple" to be trademarked when related to computers. The problem here is that "Backcountry" is a term that is too closely tied to what they are actually selling. It would be like allowing a phone company to trademark the term "Cell"