This comment should be upvoted a ton more. If you're pitching your business as X for Y and X is still a massively unproven startup - you've missed the train.

This comment should be upvoted a ton more. If you're pitching your business as X for Y and X is still a massively unproven startup - you've missed the train. Work on creating your own X - you want to be the market leader - its the only way to truly win in the consumer web.