Wow, I would think there is some serious potential here. Awesome idea - very well thought out. Monetization without ads might be done (at least in part) via a

Wow, I would think there is some serious potential here. Awesome idea - very well thought out. Monetization without ads might be done (at least in part) via a paid smartphone app? You could offer the full site experience for free, and ad-free, but charge for the app with shopping list integration etc? With that said, I wouldn't fear advertising on a site like this. It's a great chance for targeted ads, and a few unobtrusive ones would not detract from the service or experience. I had to dig in and really look for the faq to get an answer to why instructions weren't showing up in a recipe - should you detect when instructions aren't present and put a little note as to why? Even better, let me know that I can click edit and copy/paste the instructions in myself when they aren't automatically retrieved. Might be an edge case you want to investigate: The first time I tried to use the bookmarklet was on this page, and it did nothing: http://simplyrecipes.com/recipes/banana_bread/ http://simplyrecipes.com/recipes/banana_bread/