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I was looking at that packaging last week at the store and was impressed by it. Although I became fixated on them putting "No B.S." rather than "0 B.S." It seem
by programbreeding 7y ago
I was looking at that packaging last week at the store and was impressed by it. Although I became fixated on them putting "No B.S." rather than "0 B.S." It seemed more natural to me to say 0 considering the rest of the design. It made me wonder if that's something that they tested and there's a consumer-related reason they went with "No," or if there was a product-labeling regulation that prevented it. And then I realized I was spending too much time staring at an endcap in the grocery store and I needed to move on.
- bryanmgreen 7y agoBased on my experience as a designer, I would say that idea was to separate "BS" from the ingredients and make the phrase more impactful. "No B.S" also works as a tagline in a way that "0 B.S." doesn't
- Konnstann 7y agoThat was exactly my thought after reading the article. I'm always wondering whether subtle differences in how I would have done something are meaningless, or due to my lack of understanding of whatever it is I'm looking at (in this case advertising).
- pbhjpbhj 7y ago"what's OBS?" {moves gaze to next product}