I make my co-founders lock themselves in a conclave for days on end until we agree upon a name, and when that is done, white smoke billows out my chimney to sig

I make my co-founders lock themselves in a conclave for days on end until we agree upon a name, and when that is done, white smoke billows out my chimney to signal the masses that a name has been chosen to represent my site on Earth. There might also be wine, and lots of praying that our idea will work :)