I think it comes down to the high cost of lifestyle changes. For example, if I am a consultant and needs to fly a lot to make a living, it would be very hard fo

I think it comes down to the high cost of lifestyle changes. For example, if I am a consultant and needs to fly a lot to make a living, it would be very hard for me to change that. I agree we need people to be more conscious of waste and to reduce excessive consumption, but at the same time, we need easy solutions for people to contribute. I like the dual strategy of Project Wren (https://projectwren.com/ https://projectwren.com/) that encourages lifestyle changes and buying carbon offsets at the same time.