5 ms·

I am amazed that this got green lighted. you know - who is out there saying - what i am missing in my life is a really ugly ring, that i have to charge daily.

by zknz 7y ago

webwielder2 7y ago
No need to green-light spaghetti—there's always plenty of room on the wall.
jpalomaki 7y ago
"Day 1 Editions are designed to bring you our most innovative ideas faster. By choosing to participate, you’ll have the opportunity to contribute feedback that informs future product ideas and development." So compared to for example Apple, they are taking a different approach with this product.
- reaperducer 7y ago
  Sounds like they're making people pay to be beta testers.
  - oh_sigh 7y ago
    I hate when Jeff's goons show up outside my door at 3am telling me to put on the ring or else No one is being made to do anything.
    - reaperducer 7y ago
      Wasn't there a movie about that? With trolls or hobbits or something?
    - NoNotTheDuo 7y ago
      No one is being made to do anything, but if you want to be a beta tester, you have to actually buy the thing. They aren't giving it away for you to test with. And you have to be invited, apparently.
      - oh_sigh 7y ago
        So the point is that if you want this product, you need to pay for it? Now I know how Bezos made his $100B.
  - scarejunba 7y ago
    No one's making anyone do anything. I love the opportunity to try possibly new technology. The rest of the conservative world can just wait.
  - spookthesunset 7y ago
    > Sounds like they're making people pay to be beta testers. Kind of the point. If people aren't willing to part with their hard earned dollars for the device, maybe it won't be a market success and they should stop investing in it?
    - gtirloni 7y ago
      That's only a clever strategy if it's a landing page for a product that doesn't exist from a 1-person company that hasn't incorporated yet. /s
- spookthesunset 7y ago
  > So compared to for example Apple Or even Google... like with their Google Glasses. This is actually a pretty clever way to get early feedback on new ideas. And the people who say "you have to pay for this stuff". Um yeah, that is the point. If nobody buys it.... maybe that is a clue there is no market for the idea (at least at that price point). Neat! Too bad the discussion is about this particular device and not the actual program itself...
reaperducer 7y ago
I am amazed that this got green lighted. It's what happens when a company has so much money it can make things without doing any actual market research. "More dollars than sense" is the appropriate expression.
- txcwpalpha 7y ago
  I think it's more that Amazon has so much money that their version of market research looks much different than what you typically think of as market research. Producing a new device, throwing it up on their website to sell, and seeing how well it does is Amazon's version of market research. It's "move fast and break things" brought into the hardware space. They actually even say as much in their description of the "Day 1 Editions" program, of which the Echo Loop is part of.
  - gtirloni 7y ago
    Expect they're not breaking anything at all.
    - txcwpalpha 7y ago
      The "move fast and break things" motto doesn't mean actually "breaking" things. It means not being afraid of mistakes, because things that are "broken" or "wrong" can be fixed down the line. In this case, Amazon is exhibiting not being afraid of releasing a possibly unsuccessful product, because they know they can iterate on it (or pivot, or exit entirely) later on.
- gamblor956 7y ago
  This product is part of Amazon's "Day One" program, which is largely stuff that they're throwing against the (shopping) wall to see if it sticks. It's like the Alexa Microwave...a shitty microwave that was intended as a reference design that became the best-selling microwave on Amazon. Amazon is testing the waters for Alexa-integrated wearables. Not just earbuds, which are a saturated market, but other wearables like rings and frames. If it does, the potential upside is huge--they could create an entire new market, like they did with the original Echo and Kindle. If not, it's a rounding error in an immaterial account on the financials.
oh_sigh 7y ago
You stick it on a little nub. Basically as easy as taking it off, assuming you sleep in the same place every night.

I am amazed that this got green lighted. you know - who is out there saying - what i am missing in my life is a really ugly ring, that i have to charge daily.

by zknz 7y ago

I am amazed that this got green lighted. you know - who is out there saying - what i am missing in my life is a really ugly ring, that i have to charge daily.

webwielder2 7y ago

No need to green-light spaghetti—there's always plenty of room on the wall.

jpalomaki 7y ago

"Day 1 Editions are designed to bring you our most innovative ideas faster. By choosing to participate, you’ll have the opportunity to contribute feedback that informs future product ideas and development." So compared to for example Apple, they are taking a different approach with this product.

reaperducer 7y ago
Sounds like they're making people pay to be beta testers.
- oh_sigh 7y ago
  I hate when Jeff's goons show up outside my door at 3am telling me to put on the ring or else No one is being made to do anything.
  - reaperducer 7y ago
    Wasn't there a movie about that? With trolls or hobbits or something?
  - NoNotTheDuo 7y ago
    No one is being made to do anything, but if you want to be a beta tester, you have to actually buy the thing. They aren't giving it away for you to test with. And you have to be invited, apparently.
    - oh_sigh 7y ago
      So the point is that if you want this product, you need to pay for it? Now I know how Bezos made his $100B.
- scarejunba 7y ago
  No one's making anyone do anything. I love the opportunity to try possibly new technology. The rest of the conservative world can just wait.
- spookthesunset 7y ago
  > Sounds like they're making people pay to be beta testers. Kind of the point. If people aren't willing to part with their hard earned dollars for the device, maybe it won't be a market success and they should stop investing in it?
  - gtirloni 7y ago
    That's only a clever strategy if it's a landing page for a product that doesn't exist from a 1-person company that hasn't incorporated yet. /s
spookthesunset 7y ago
> So compared to for example Apple Or even Google... like with their Google Glasses. This is actually a pretty clever way to get early feedback on new ideas. And the people who say "you have to pay for this stuff". Um yeah, that is the point. If nobody buys it.... maybe that is a clue there is no market for the idea (at least at that price point). Neat! Too bad the discussion is about this particular device and not the actual program itself...

reaperducer 7y ago

I am amazed that this got green lighted. It's what happens when a company has so much money it can make things without doing any actual market research. "More dollars than sense" is the appropriate expression.

txcwpalpha 7y ago
I think it's more that Amazon has so much money that their version of market research looks much different than what you typically think of as market research. Producing a new device, throwing it up on their website to sell, and seeing how well it does is Amazon's version of market research. It's "move fast and break things" brought into the hardware space. They actually even say as much in their description of the "Day 1 Editions" program, of which the Echo Loop is part of.
- gtirloni 7y ago
  Expect they're not breaking anything at all.
  - txcwpalpha 7y ago
    The "move fast and break things" motto doesn't mean actually "breaking" things. It means not being afraid of mistakes, because things that are "broken" or "wrong" can be fixed down the line. In this case, Amazon is exhibiting not being afraid of releasing a possibly unsuccessful product, because they know they can iterate on it (or pivot, or exit entirely) later on.
gamblor956 7y ago
This product is part of Amazon's "Day One" program, which is largely stuff that they're throwing against the (shopping) wall to see if it sticks. It's like the Alexa Microwave...a shitty microwave that was intended as a reference design that became the best-selling microwave on Amazon. Amazon is testing the waters for Alexa-integrated wearables. Not just earbuds, which are a saturated market, but other wearables like rings and frames. If it does, the potential upside is huge--they could create an entire new market, like they did with the original Echo and Kindle. If not, it's a rounding error in an immaterial account on the financials.

oh_sigh 7y ago

You stick it on a little nub. Basically as easy as taking it off, assuming you sleep in the same place every night.