An ecosystem has evolved around Borg. Custom hardware, kernel, schedulers, telemetry, atomic clocks, networking, security, management... have all evolved around

An ecosystem has evolved around Borg. Custom hardware, kernel, schedulers, telemetry, atomic clocks, networking, security, management... have all evolved around Borg proper to meet the "enterprise" needs of one of the largest enterprises in the world. It has many niche (i.e. not generally useful) cababilites built to service hardware melting XXX megawatt applications like web indexing, gmail, colossus. Even if Kubernetes targeted this customer, Borg has a significant head start. At this point the Borg ecosystem is almost old enough to by cigarettes in Mountain View.