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Chronicles of a Serial Failure: (Failure can be defined as any outcome that does not meet or exceed expectations.) 1) Made an Iphone App called Obama McCain Po
by navdeep 16y ago
Chronicles of a Serial Failure: (Failure can be defined as any outcome that does not meet or exceed expectations.)
1) Made an Iphone App called Obama McCain Polls. A polling application tracking Smartphone users polls by state, gender and other categories. Was supposed to be launched 15 days prior to the Elections. Apple delayed it and launched it on the eve of the elections. Made 500 users in 5 hours but the election ended and so did interest in my app.
2) Feeding off the 5 hour stardom effect, created a new application called Intimate Secrets. Again a very interactive polling based app to cater to users of all age groups, marital statuses and interests. Getting polls on questions that usually don't get asked. Had amazing success the first two days where the application was displayed on the most recent app page on the app store. As soon as app went to the third page downloads dropped again. Try to run a marketing campaign on Google and partner sites spreading awareness of the app. But the only successful way to market an Iphone app is to market it on the App store and there was no way of doing that back then. So the list of failures grow.
3) Switched focus from smart phones back to the web. Created an interactive portal on facebook to merge Social Commerce, Affiliate marketing and E-commerce. App was called CareToShare. Where the user will receive affiliate earnings by sharing their purchases on facebook. Friends will get promotional discounts and the companies will get more sales. Thought it was a win-win model. Presented it to companies like BestBuy and shopping channel. They weren't that willing to change their marketing campaigns or I wasn't convincing enough. So CareToShare remained in sandbox and didn't see the light of day.
4) Latest Venture Social Genie (http://www.sgenie.com http://www.sgenie.com). A Facebook app that provides you an interactive tool to make a wish and share it with your friends. Your friends can make contributions through PayPal. The app also allows you to see all the wishes made by your friends along with list of contributors, comments statuses. With this app I am competing with major players like FundRazr (lets users instantiate fund raisers) that have already stroked partnerships with PayPal. PayPal is promoting their app to all their users and are heavily investing in the company. When asked PayPal for similar support for my app, so far all the inquiries have been ignored. So I guess another failure on the way.
What went wrong? The fact that I am a social outcast and need to make connections with the right people to support/market my business. Entrepreneurs like me struggle to find innovative ways to solve problems within contained niches while all the big players use their monetary assets to create new demands with little or no productivity.
Would you try again? Yes unfortunately this exercise keeps me busy and focused. I don't have a better way to spend the remaining years of my life. Just the hope that one day I will lead a successful online business keeps me going.